DESCRIPTION
The Global Marketing Director is accountable for running the marketing function at this fast moving, high growth start-up. This is a hardworking, passionate and ambitious individual, with Orthopedic Medical Device Marketing experience.
SUMMARY OF RESPONSIBILITIES
- Developing and delivering the strategic marketing plan for the organization
- Managing the marketing budget
- Creating and delivering marketing campaigns to drive product revenue
- Working cross functionally on the development of new products
- Responsible for surgeon education through Webinars, meetings and tradeshows
- Key Opinion Leader management and development
- Responsible for the development and management of all promotional materials for products
- Manage and develop content for website, social media and advertising
- Develop and manage sales force training materials
- Provide clinical support and training to field force
- Provide ad-hoc sales support
- Provide regular product and educational content to internal and external customers
- As often as needed, provide updates/information and direction to the sales team regarding new developments, competitive activity, new products or any other topic that may have an impact on the business
- Responsible for new product launches including; pricing, forecasting and sales force training
QUALIFICATIONS
- Minimum of 4 years of successful marketing experience in the orthopedic medical device field, preferably with upper extremity experience
- Understands various sales and marketing strategies in order to capitalize on opportunities and competitive threats
- Strong analytical capability
- Possess excellent time management, communication, decision-making, human relations, presentation, and organization skills
- Creates a trusting, collaborative, and ethical work environment
- Maintain the highest standards of quality, compliance and accountability
EDUCATION:
Bachelor’s degree in business, sales, or marketing or equivalent training in business or sales management. MBA preferred.
